While maintaining relationships in the MI & Pro Audio market areas, Road Warriors USA Consulting has allowed growth and expansion into publishing, political and consumer arenas. This additional experience has increased knowledge how it would be best to merge traditional sales and marketing efforts with the social media wave on the Internet.
The L2P Network (Live 2 Play) is one of the success stories in this expansion and experience. L2P was stuck in neutral and had a web site that wasn’t even being index by the major search engines. A complete website redesign the implementation of SEO and marketing/networking plans using Twitter and Facebook have greatly increased traffic and brought success to their operations.
What should be obvious but rarely done is maximizing marketing, PR and Internet efforts to achieve the greatest possible exposure for an event or project. This is done by knowing what trade journals, magazines, editors and publishers are looking for their print and online publications.
Even after achieving coverage that is just the beginning in today’s Internet/Social Media driven world. Road Warriors USA leverages its over 60,000 followers (over several specific market accounts) on Tweeter and large Facebook presence to achieve fantastic results.
Below are some examples of maximizing this potential:
This is an installation at Oral Roberts University in Tulsa Oklahoma at their Mabee Center that was featured in Pro Sound News. For additional photos of the installation, please visit the here.
Additional marketing and PR efforts:
Combining a large scale event where potential clients were brought in as well having a featured article published in one of the largest trade journals is a great combination. This achieved during the Beale Street Music Festival as well having the event featured in “Live Sound International”.
Cross pollinating is another important marketing and PR tool. Even though Front of House is primarily a “live sound” trade journal because of key associations Road Warriors USA was able to have this installation featured in this important trade journal.
I still enjoy getting my hands dirty and have been heavily evolved in installation projects ranging from, large-scale arenas to elegant church installs.
Here are some examples:
While most of my consulting/projects are accomplished with NDA’s, one project I can comment on (since this project is nearing completion) is the $60 Million upgrade being done at the University of New Mexico’s “The Pit”. This project includes a complete audio system upgrade and score board improvements that I have been directly involved with. Below is video piece describing the overall upgrade as well follow this link for some “before” and “after” pictures.
Here is a wonderful installation at the Bethel Biblical Church
Thanks for you time and consideration! Come on and jump in, buckle up as I travel down the Road Warriors USA Highway looking for organization that is good match for skill sets.......
See you down the highway…………

